The 2008 Audi RS4
Audi can be traced all the way back to August Horch in 1899th Horch car was a producer who wanted to use his family name on his vehicles but in 1909 he was muscled out of the company that he had started. He started a new company but he was forced to use a new name and a new logo. Horch Franz Fikentscher called upon to help him decide on his new company's name and logo, but it was actually Fikentscher's son who came up with the name. It was the son who pointed out that the Horch name could be translated to Audi in Latin and that is how the company got its name. The logo did not come until World War II when Audi merged with a few other companies to form Auto Union. Auto Union used the four inter-locking rings to Represent the four companies that had merged to form the single entity.
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