Toyota RAV4,Toyota Prius C Concept,
Though the compact SUV of the European market share has remained at just below 5% of total Steady Vehicle sales, the segment has recently attracted a new group of customers for whom an SUV purchase represents a more than rational Emotional Proposition.
These customers still value the high driving position, interior roominess, versatility and sense of security which provides a compact SUV, but have less requirement for 4WD. Rather, they place more emphasis on distinctive, sophisticated Styling, interior design and premium quality, fuel efficient, environmentally-friendly performance driving experience combined with an argument. Making its European debut at this year's Geneva motor show, The New, Expanded range of Toyota rav4 model fulfils each of these demands, while sacrificing none of the core values of Toyota's compact SUV.
These customers still value the high driving position, interior roominess, versatility and sense of security which provides a compact SUV, but have less requirement for 4WD. Rather, they place more emphasis on distinctive, sophisticated Styling, interior design and premium quality, fuel efficient, environmentally-friendly performance driving experience combined with an argument. Making its European debut at this year's Geneva motor show, The New, Expanded range of Toyota rav4 model fulfils each of these demands, while sacrificing none of the core values of Toyota's compact SUV.
